sometimes the best things in life are somewhat hidden. same theory applies for those random city gems you come across from time to time such as the basement tavern at the victorian on main street. with a myriad of dine/drink options in santa monica, this speakeasy style bar in the basement of a 19th century home is not your typical find. decked out with studded leather chairs, lighted candelabras and best of all playful chalkboard walls, the tavern boasts a new live band each and every night. the diverse crowd, daily happy hour till eight, and secret entry passage, mixed with the fact you can bring your choice of outside bits n nibbles, makes this a basement you might actually want to be stuck in.
{tasty tip: every tuesday an array of food trucks line up in the parking lot so you can grab a bite and head to the basement. food trucks & cocktails unite}
{tucked away at the victorian on main street}
attention. an aspect of life some people need more than others. especially if you happen to be a new product yearning for some new eyeballs. days of traditional advertising is a strategy of the past. afterall, as an average consumer, what would grab your attention more: a magazine clipping/billboard or a multi-faceted interactive marketing campaign that would have heads turning? whether on a simple bag or splattered across a building, these images alone are attention grabbers without even viewing it live. looks like more brands are hopping on the ikea invasion train. 
