Friday, May 21, 2010

ikea invasion

ikea certainly knows the power of a good marketing campaign. steering away from traditional advertising, the furniture maven recently invaded the metro stations in paris to showcase the current collection in high traffic destinations - allowing potential customers to get up close and personal, and actually experience the products ranging from sofas and armchairs to lamps. forget bringing customers to the store - ikea just brought the store to you.



11 comments:

  1. I love ikea! this is such a great marketing idea by them!

    Hayley
    http://wingedhope.blogspot.com/

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  2. Hay dear blogger!
    How are you? I'm glad that I've visited this blog! She's lovely.

    Please, check mine too & maybe we can follow eachother!
    You can also join my GIVEAWAY!
    Love, Cindy.

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  3. what a clever little marketing team ikea has!! that's brilliant! TOTALLY loving your blog!

    http://asequindressatbreakfast.wordpress.com

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  4. Ikea is pretty damn good at marketing! I agree. xo

    www.FashionSnag.com

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  5. HaHa Love this!!!
    XXX

    http://gypsy-diaries.blogspot.com

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  6. love it love your blog profsionally done

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  7. woah! talk about new age advertisement! that's awesome! definitely a good way to get someone's attention. i know i wouldn't be able to pass that w/o taking a glimpse. great job on ikea's side.

    p.s,
    thank you so much for commenting on my blog! it really means a lot. :)

    xoxo
    http://sweatshirtdressshirt.blogspot.com

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  8. what?? very cool! now i heart ikea even MORE than before! thnx for stopping by my blog!

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  9. SO amazing! Could never happen in NY A)Either people would steal the couches B) It would become a bums stomping grounds

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