Tuesday, March 2, 2010

blow me away

after wanting to see what all the hype was about surrounding drybar, Brentwood's new 'blowdry only' hair salon, i must say, i was truly blown away (pun intended) . not only have they devised a convenient and simple concept, it was the execution and brand image that really impressed me. they took it a step further in differentiating themselves from what's currently out there and set the bar high for any future competition.

just some of the things i especially liked:
  • simplicity: no cuts, no color, just blowouts - $35 (regardless of texture/length) with names such as Mai Tai, Cosmopolitan and The Manhattan
  • atmosphere: modern and chic
  • convenience: online appointment bookings and monthly memberships
  • relax: sip on cucumber water, bellini's and mimosa's as you watch flicks like 'sex and the city' & 'devil wears prada'

    overall, very smart execution.

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