attention. an aspect of life some people need more than others. especially if you happen to be a new product yearning for some new eyeballs. days of traditional advertising is a strategy of the past. afterall, as an average consumer, what would grab your attention more: a magazine clipping/billboard or a multi-faceted interactive marketing campaign that would have heads turning? whether on a simple bag or splattered across a building, these images alone are attention grabbers without even viewing it live. looks like more brands are hopping on the ikea invasion train.